Jake Knapp Design Sprint 

Master Class

August 7, 2019  |  Austin, Texas

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Learn the Design Sprint process from its creator, Jake Knapp. The Design Sprint is a method for answering big questions quickly. It’s a greatest hits of design thinking, Lean Startup-style business strategy, innovation, behavioral science, and more, packaged into a battle-tested method any team can use.

In this fun, fast-paced, hands-on workshop, you'll learn by doing as Jake leads you through a complete sprint—super-compressed into 8 hours.

* You'll get a signed copy of the book! *

This event is part of a 3-part series:

August 6, 2019

Advanced Facilitation 

Master Class 

with Daniel Stillman & Douglas Ferguson

A hands-on workshop to sharpen your facilitation skills.

August 7, 2019

Design 

Sprint 

Master Class

with Jake Knapp

Learn the Design Sprint process from its creator, Jake Knapp.

August 8, 2019

Rapid 

Prototyping Master Class

with Daniel Stillman, Douglas Ferguson & Eli Wood

Learn how to bring  concepts to life in this workshop. 

 

Join your peers from

Walmart | AT&T | MailChimp | Michigan State University | USAA | Indeed

The Master Class

In this master class, Jake will rapidly lead you through all five stages of the Design Sprint process, teaching how the various steps fit together and why and how they work. You’ll learn tips and tricks for facilitating a Design Sprint (whether it's your first or 101st) and for incorporating these techniques into normal meetings.

You’ll learn how to:

Lead a team through the Design Sprint process with confidence

Map out a challenge and choose the most important place to start

Identify crucial business and product questions to be answered in your sprint

Sketch a solution with confidence, even if you're not a designer or artist

Make smart decisions without lengthy discussion

Choose the right prototyping method for your product or service

Conduct 1:1 customer interviews to test hypotheses before you invest months of work and millions of dollars

Integrate Design Sprint methods into your product development calendar—as well as your normal workday

The master class format is activity-based. Jake won’t just talk at you-you'll put pen to paper, work with others, and build muscle memory for the sprint activities. And there will be plenty of time for Q&A, so you can learn from Jake’s experience running over 150 Design Sprints with teams at Google and some of the world’s most exciting startups, from consumer to enterprise, from hardware to software, and in fields from healthcare to retail to robotics to agriculture.

The master class covers all five stages of the Design Sprint process:

Map

In the first stage, the team creates a map of their service and chooses one target customer and one target moment to create a tight focus for the sprint. You’ll learn how to set a foundation for this map by setting an optimistic long-term goal and listing pessimistic sprint questions, as well as how to efficiently interview experts on your team.

Sketch

Instead of group brainstorming (which often produces shallow, abstract ideas), the Design Sprint relies on individual work. To create concrete, detailed solutions, everyone sketches. Sketching is normally the exclusive domain of designers, but it offers a unique opportunity for every person on a team to put their solution on a level playing field. You’ll learn how to break down sketching to make it successful for every participant in your sprint.

Decide

Group decisions are a nightmare of sales pitches, arguments, and endless debate. The sprint uses structured decision-making to make the best of everyone’s expertise while shortcutting the baloney. You’ll learn how to coach your own team through making better, faster, more opinionated decisions.

Prototype

The core of the sprint is the development of a realistic prototype in just one day. In the workshop, you’ll learn why this approach is so critical for businesses—and how to choose the right technique to prototype any product or service.

Test

On the final day of every Design Sprint, the team tests their prototype with real target customers. You’ll learn how to structure these interviews to ensure you answer your team’s most pressing questions.

Who Should Attend

Startup founders  •  Executives at large companies  •  Team leaders and managers

Product managers Marketers  •  Designers  •  Engineers

About Jake

Jake Knapp the New York Times bestselling author of Sprint. He spent ten years at Google and Google Ventures, where he created the Design Sprint process and ran it over 150 times with companies like Nest, Slack, 23andMe, and Flatiron Health. Today, teams around the world—from Silicon Valley startups to Fortune 500s to schools and governments—are using Design Sprints to solve big problems and test new ideas. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta, and nowadays, he's writing new books and hanging around IDEO as a Visiting Fellow. Jake is currently among the world’s tallest designers.

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Venue

Native Hostel

807 E 4th Street

Austin, Texas 78702

About Voltage Control

Voltage Control is an innovation workshop agency founded by Douglas Ferguson, an entrepreneur and technologist with over 20 years of experience. With his unique combination of  expertise in technology, product strategy, and design thinking, Douglas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop. Based in Austin, Voltage Control designs and leads custom innovation workshops and Design Sprints, as developed by Google Ventures. 

About Voltage Control

Voltage Control is an innovation workshop agency founded by Douglas Ferguson, an entrepreneur and technologist with over 20 years of experience. With his unique combination of  expertise in technology, product strategy, and design thinking, Doulas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop. Based in Austin, Voltage Control designs and leads custom innovation workshops and Design Sprints, as developed by Google Ventures. 

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